This Serbian specialty consists of 97% peppers of the heirloom Kurtovka variety. Jelena's parents produce this pepper purée in their family business in southern Serbia. From sowing and gentle processing to filling the jars – every step is carried out with loving care by hand.
The fertile loess soil in the southern Morava valley, mindfulness and sustainability in the treatment of the farmland and plants, and decades of family tradition are the prerequisites for the thriving of these sun-drenched peppers.
Plant info:
One plant produces approx. 700 – 800 g of fruit, which is harvested at different times depending on the degree of ripeness. About a third of each harvest is kept as seeds for the following year.

Jelena's ajvar contains 97% red peppers.

Serving suggestion:
pure as a dip for cheese, with leaf salads, with avocado, as a side dish for grilled meat, with pasta, potatoes or rice, as a spread on pizza bases, as a bread spread

Taste the unadulterated nature and the loving craftsmanship.

Ingredients: 97% red peppers from southern Serbia, rock salt, sunflower oil, wild oregano and lots of love

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Average nutritional value per 100 g:
E: 292 kJ / 570 kcal
Carbohydrates 9 g
of which sugar 3.6 g
Protein 1.4 g
Salt 1.1 g
Fat 3.1 g

Hawthorn Puree from Wild Collection – Traditional Fruit Delight

Our Hawthorn Puree is made from carefully collected wild hawthorn berries. The fruit has a characteristic fruity, tart flavor and a long tradition in European herbalism.

Hawthorn has been valued there for centuries and is traditionally used in connection with heart and circulation as well.

Natural Ingredients

Hawthorn berries naturally contain a remarkable variety of secondary plant compounds. Among those identified are procyanidins, catechin, epicatechin, rutin, quercetin, and other flavonoids, as well as various phenolic acids such as chlorogenic acid and caffeic acid.

Furthermore, the fruit contains vitamin C, carotenoids, and various natural minerals.

Our puree is produced without artificial additives and tastes great on its own as well as in yogurt, muesli, or other dishes.

Recommended Use

Enjoy 3 teaspoons 3 times daily straight or use as desired.

Nutritional values per 100 g

Energy: 258 kJ / 61 kcal
Fat: 0 g
of which saturates: 0 g
Carbohydrates: 15 g
of which sugars: < 4.8 g
Protein: 0 g
Salt: 0.03 g

Wild collection · 100% fruit · original fruit delight · rich in natural plant diversity

Wild Apple Purée & Celery – Two wholesome ingredients for a good feeling.

100% natural – fruity and wholesome

Discover an extraordinary combination of wild apples and aromatic celery. Our artisan-made purée combines the natural fruitiness of wild apples with the pleasantly spicy, slightly tart note of celery.

The recipe is deliberately kept simple: Only two natural ingredients – wild apples and celery.

No added sugar, no artificial flavors, no gelling agents, and no unnecessary additives. Carefully processed and made in-house, it creates a wholesome fruit and vegetable specialty with a distinctive character.

Natural plant diversity from wild apples & celery

Wild apples and celery combine two plants with different natural ingredients.

Wild apples naturally contain pectin, polyphenols, and various organic fruit acids. These natural components shape the characteristic taste and properties of the fruit.

Celery contains various secondary plant compounds, including flavonoids and aromatic plant components, which contribute to its typically spicy taste.

Together, they create an extraordinary purée that can be wonderfully integrated into a varied and mindful diet.

Versatile enjoyment – natural and unadulterated

Our celery & wild apple purée tastes particularly good:

• Pure as a small snack

• In muesli or millet porridge

• With coconut or almond yogurt

• As a fruity and spicy addition to savory dishes

For mindful days of enjoyment

Whether for breakfast, as a small snack, or as part of an individually designed dietary routine – our purée offers wholesome enjoyment from just two ingredients.

Recommended intake: 2 × 3 tablespoons daily, pure or combined with other foods to taste.

What makes our purée special

• Only two ingredients: Wild apples and celery

• No added sugar – naturally contains sugar

• No artificial flavors or colors

• No gelling agents

• Made in-house

• Carefully and gently processed

• Wholesome, fruity and spicy taste

Ingredients

Wild apples, celery.

Allergen information: Contains celery.

Average nutritional values per 100 g

Also available as a 5-jar course package

5 jars at €8.00 each = €40.00

For everyone who would like to regularly enjoy this special combination of wild apples and celery.

Wild apples · Celery · No added sugar · Only two ingredients

Wholesome food – in harmony with nature and made with love.

MAROS – Traditional delicacy from South Serbia with acacia honey, walnuts & nettle seeds

A piece of South Serbian tradition – full of flavor and natural ingredients

MAROS is a traditional delicacy from South Serbia, made from fine acacia honey, aromatic walnuts, nettle seeds, sesame and lemon.

According to traditional custom, two tablespoons of MAROS were part of the breakfast of people who would then perform their arduous field work. The hearty mixture was a valued part of their daily diet.

Today, MAROS is an exceptional delicacy for anyone who loves traditional foods and special taste experiences.

Enjoy naturally – combine in many ways

Whether enjoyed plain from the spoon, as a special breakfast delicacy or as a refined addition to Greek yogurt, goat cheese, quark or muesli – MAROS combines the fine sweetness of acacia honey with the nutty aroma of walnuts and sesame.

What makes us special

• According to a traditional South Serbian recipe

• With real acacia honey, walnuts and nettle seeds

• Made in-house

• Carefully processed by hand

• Without artificial additives

• Without added refined sugar

Ingredients

Acacia honey, walnuts, nettle seeds, sesame, lemon.

Nutritional values per 100 g

MAROS – traditional delight made from acacia honey, nuts and seeds. Handcrafted with love in the South Serbian tradition.

Wild Blackberry Jam – 100% Wild Fruit from Southern Serbia

Small Wild Berries – Great Plant Diversity

Authentic Wild Fruit Delight · No Added Sugar · 100% Wild Blackberries

Discover the distinctive taste of our wild blackberries from Southern Serbia. Ripened naturally, these small, dark purple fruits develop an intense aroma – pleasantly fruity, slightly tart, and with a delicate natural acidity.

For our Wild Blackberry Jam, we use only carefully selected wild blackberries. Gentle processing creates an authentic fruit specialty with an unspoiled wild fruit flavour.

The Natural Plant Diversity of Wild Blackberries

Blackberries (Rubus fruticosus agg.) belong to the rose family and have been valued in European botany and nutrition for centuries.

They are particularly characterised by their natural plant compounds:

• Anthocyanins: Natural plant pigments that give blackberries their intense dark purple colour.

• Polyphenols: A variety of secondary plant compounds.

• Ellagic acid and ellagitannins: Characteristic components of the blackberry.

Our careful processing aims to preserve the authentic fruit flavour and natural properties of the wild blackberries as much as possible.

Enjoy Naturally

Whether enjoyed plain from the spoon, as a spread, or as a fruity addition to muesli, porridge, yoghurt and desserts, our wild blackberry jam offers versatile enjoyment.

What Makes Our Jam Special

• 100% wild blackberries, wild-harvested

• No added sugar – naturally contains sugar

• No gelling agents or added pectin

• No artificial flavours or colours

• Gently processed and made in-house

Ingredients

100% wild blackberries.

Average nutritional values per 100 g

Also available as a 5-jar course pack

Recommended intake: 2 × 3 teaspoons daily.

100% wild fruit · No added sugar · Natural plant diversity

Made with love and care – the Serbian sun in a jar.

Wild Blueberry Purée – 100% fruit enjoyment

Wild blueberries · Natural enjoyment in the name of longevity

Our wild blueberry purée is made from carefully selected wild blueberries. These fruits are distinguished by their intensely fruity, tart flavor and their natural dark blue color.

Wild blueberries naturally contain anthocyanins, polyphenols, and other secondary plant compounds. Anthocyanins, in particular, give these wild berries their characteristic deep blue color.

We consciously avoid iso-glucose, gelling agents, added pectins, and citric acid – for the authentic taste of the wild blueberry.

Nutritional information per 100 g:
Energy: 312 kJ / 74 kcal
Fat: 0.8 g
of which saturates: 0.07 g
Carbohydrates: 16 g
of which sugars: 9.2 g
Protein: 0.7 g
Salt: 0 g

Cure pack: 5 jars at €7.50 = €37.50

100% wild blueberries · no added sugar · authentic fruit enjoyment

Wild Apple Cider Vinegar – 500 ml

Unfiltered & unpasteurized

Our wild apple cider vinegar is a genuine natural product with a characteristically fruity and tart flavor.

The vinegar is unfiltered and unpasteurized. This allows its natural cloudiness and characteristic components to be preserved.

Wild apples naturally contain various organic acids and secondary plant compounds such as polyphenols. Traditional acetic fermentation turns these into an aromatic, versatile wild apple vinegar.

Ideal diluted with water or for refining salads, vegetables, and dressings.

Cure package: 5 bottles of 500 ml each – €8.00 per bottle

Made from wild apples · unfiltered · unpasteurized

Wild Rosehip Jam – 96% Fruit Content from Wild Harvest

Sun-Ripened Wild Rosehips – Enhanced with Fine Acacia Honey

Discover the authentic taste of wild rosehips (Rosa canina). Our aromatic, sun-ripened fruits are hand-picked and gently processed on the same day.

With an exceptionally high fruit content of 96% and a fine finish with cold-pressed acacia honey, a special fruit delicacy is created – fruity, pleasantly tart, and with a natural, subtle sweetness.

Wild Rosehips – The Original Diversity of Nature

For centuries, the rosehip has been one of Europe's prized wild fruits. Its bright red color, characteristic aroma, and natural plant compounds make it a special fruit.

Wild rosehips naturally contain various plant components, including carotenoids, polyphenols, and organic fruit acids. Depending on the variety, ripeness, and processing, they may also contain vitamin C.

Naturally Produced – With Love and Care

• 96% wild rosehips from wild harvest

• Refined with cold-pressed acacia honey

• Hand-harvested and processed on the same day

• No gelling agents

• No artificial flavors or colors

• Made according to a traditional recipe

Versatile Enjoyment

Enjoy our Wild Rosehip Jam straight from the spoon, as a fruity spread, or as a special addition to natural yogurt, muesli, millet porridge, and desserts.

Ingredients

96% wild rosehips (Rosa canina, 4% acacia honey.

Nutritional Values per 100 g

Also Available in a 5-Jar Health Package

5 jars at €7.50 each = €37.50

Ideal for anyone who wants to enjoy the authentic taste of wild rosehips regularly.

96% wild rosehips · Hand-picked · No gelling agents · Refined with acacia honey

A piece of unspoiled nature – the Serbian sun in a jar.